To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that...
Tools
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of...
Artificial intelligence has been fundamental to Google's advertising for decades, but often in ways imperceptible to marketers. At its annual...
After more than two years of building and testing, Meta is releasing brand suitability controls and third-party verification for its...
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform...
The growth of streaming has pushed TV into the realm of digital media, enabling data-driven, audience-based advertising and near-real-time impression-level...
Video SSP Beachfront and Canoe Ventures expanded their ad-serving partnership across several more programmers. The two companies integrated their tech...
Reddit acqui-hired the four-person team at Oterlu, a developer of machine-learning-powered content moderation tools that was co-founded by former Google...
BuzzFeed Inc. announced this morning that it is going to market with a newly enhanced version of its first-party data...
The influencer marketing space has radically changed over the past two years. Before 2020, influencers represented a small share of...