Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled...
Trade
The Trade Desk is looking for the industry’s stamp of approval for the open source Unified ID 2.0 framework. On...
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM)...
The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative,...
Holy stock market obliteration, Batman! The Trade Desk continued its meteoric trajectory, when it reported Q3 revenue of $ 216...
The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought...
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to...
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less,...
The Trade Desk is making its first bid for ubiquity for the Unified ID 2.0. Through a partnership with LiveRamp,...
It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic...