As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
Trends
Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines...
NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a...
It's safe to say that 2021 hasn't been the year anyone expected. Yet again, designers and brands are responding to...
The holiday shopping season is already in full swing on Pinterest. The company said holiday-related searches on its platform were...
Snapchat introduced Snapchat Trends, which, for the first time ever, spotlights the most popular keywords being shared within its community,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV & Video" is a column written by the sell side of the digital media community. Today’s column is...
Following the release of TVNZ’s Interim Result FY2021, StopPress chatted to TVNZ’s Commercial Director Jodi O’Donnell about record audience numbers,...
The events of 2020 have fundamentally changed everything for marketers. Pivoting was no longer just an option; it was a...