OpenAP Standardizes On Dataxu’s DMP; Verizon Seeks Yahoo Finance Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s A ’xu Out There OpenAP, a TV audience measurement and targeting consortium backed by Fox, Viacom and NBCUniversal, selected dataxu as its go-to DMP and data match service. Read the release. Dataxu’s OneView DMP will let OpenAP members build audience segments. In usingContinue reading »

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Trump Administration Plans To Have A Go At Online Privacy Regulation

The Trump administration’s Commerce Department is in talks with tech and internet providers, including Facebook, Google, AT&T and Comcast, to craft a proposal addressing online privacy. The Washington Post reported the news Friday. Why now? The administration is succumbing to pressure amid global criticism that a lack of online privacy regulation led to foreign meddlingContinue reading »

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What Does It Mean For Advertisers If Net Neutrality Gets Nixed?

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As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal TradeContinue reading »

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FCC’s Top Cop: ‘It’s Not An Easy Job’

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As the clock ticks down to President-elect Trump’s Jan. 20 inauguration, the future of regulatory agencies like the Federal Communications Commission is uncertain. But one thing is clear: Enforcement will continue. “The overwhelming majority of the work we do is bipartisan,” Travis LeBlanc, the FCC’s enforcement bureau chief, said last week at an International AssociationContinue reading »

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