From WPP Creative to cuts, here's what CEO Cindy Rose told investors about her plan to revive the struggling holdco....
Turnaround
CEO Cindy Rose unveiled a $ 675 million annual cost-cutting drive and launched WPP Creative. Adweek Feed
Omnicom has closed its acquisition of IPG, and amid the C-suite reshuffling inevitable in a deal this large, several big...
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and...
Nike's soccer campaign celebrates terrifyingly talented players. Adweek Feed
The general interest publisher Newsweek, which turns 93 years old next month, generated $ 90 million in revenue at a...
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez...
When the team at PHD spotted a vacant yellow wall in Auckland’s Karangahape Road, they knew exactly who to call....
The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform...
In 2011, Yum! Brands was struggling to boost slumping sales at Taco Bell. “They had been trying to jolt sales...