While the marketing world fixates on Q4's holiday rush, a golden opportunity lurks in plain sight: Q5, the "invisible quarter."...
Turning
When Chi Ogbuehi, vp of marketing technology and consumer products, joined the NFL in 2022, she was tasked with building...
Ad tech is “a giant fee extraction machine,” says Richard Kramer, founder and managing director of equity research firm Arete...
AUCKLAND, Today: New Zealand’s Cancer Society is shining a spotlight on a startling truth with its Daffodil Day 2024 campaign,...
AUCKLAND, Today: The new Make Epic Things Happen platform aims to inspire young people to consider a career in accounting,...
Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand...
Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
Publishers have heard it countless times: First-party data will be the key to winning ad budgets as third-party cookies disappear....
What’s a good metaphor for managing signal loss? It’s not unlike building a train while it’s already chugging down the...