TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’sContinue reading »

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As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers offer advanced audience and behavioral targeting capabilities like CRM onboarding, while companies such as Xandr and NCC Media are applying unique data sets to make the linear TV landscape more addressable. But just because marketersContinue reading »

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Missed Opportunities: Creative Testing For TV

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief strategy officer at TVSquared. It goes without saying that a creative can make or break an ad campaign. TV advertisers spend millions to create visually memorable, emotion-driven and even humorous adsContinue reading »

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