For YouTube, it’s all about the big TV screen. At least, that was the messaging the Google-owned video platform pushed...
TV
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Keep calm and … develop automated systems for advanced TV ad buying?A question mark loomed over OpenAP when founding member...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
WarnerMedia has exited the OpenAP Consortium.It’s a major blow to the TV industry’s attempt to jointly promote audience-based buying on...
TV dollars are following eyeballs and shifting to over-the-top.Magna said Friday that its 2018 forecast for US OTT ad revenues...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Automation is coming to the upfronts, slowly but surely.What’s been the holdup? Healthy skepticism and reticence to change, more than...