NBC Universal and Sky, both owned by Comcast, announced this week that they’re combining inventory and targeting tools. The hope...
TV
It’s out with the old and in with the new at Nielsen. Revenue for Nielsen’s Watch segment decreased 3.5% to...
Targeting on TV with the same precision as digital is becoming a reality. Hulu, Roku and other over-the-top (OTT) providers...
Facebook wants that upfront money. On Tuesday, Facebook said it will start letting TV buyers purchase inventory in specific programs...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles....
<!-- --> Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are...
Traditional broadcasters might soon bridge linear and digital ad buying. But first, baby steps. Before anyone reaches that holy grail,...
When AT&T bought Time Warner in June to create a programmatic exchange for the TV industry, many looked to Verizon’s...
Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations...