The CEO of TripAdvisor, Steve Kaufer, has a motto: “If it’s worth doing, it’s worth measuring.”Which is why TV had...
TV
Brian Wiener will present on video measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16.ComScore is getting back on...
Why is the industry still talking about linear vs. digital when to consumers, it’s all just content?That’s the question Donna...
Nielsen is reviewing “strategic alternatives” to selling its entire company, the company told investors this month. The TV ratings giant...
Content providers are reducing their ad loads to accommodate viewers’ changing preferences, consumption patterns and attention spans. But what about...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday.Speaking...
Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology.The deal, which closed...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million.Roku’s ad business now makes...