Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the...
Twitter’s got a new metric for Wall Street to chew on – monetizable daily active users (MDAU) – and something to hide:...
As Twitter’s video ad business grows, so does the amount of user-generated content on its platform. The challenge for Twitter,...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Two years ago, Twitter was a company in distress. Usage and revenue...
Last quarter, Twitter’s stock got hammered after user growth stagnated, despite its solid financial results.But analysts appear ready to stop...
Online spending records have shattered across the country during this year’s midterm election cycle, but no campaign has brought more...
That moment when you realize Wall Street will never give you a break, even if you beat on revenue and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Blockchain Fever While still buzzy, advertisers are starting to test...
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections,...
In Bruce Falck’s office, there’s a piece of paper tacked to the wall with a list of important reminders: GDPR,...