Industry veteran Taj Alavi is now global head of marketing at Spotify, a newly created role for the music streaming...
Uber
Uber appointed IPG agency R/GA as global social agency of record following a review. R/GA will be tasked with delivering...
LONDON--Thanks to many venues being shut down due to Covid-19, life has been pretty dull without the usual line-up of...
Uber riders will receive a frank message from the ride-sharing company today: "If you tolerate racism, delete Uber." The brand...
Uber is suing five ad networks for squandering tens of millions of dollars on low-quality or fraudulent ads – and it’s...
The in-housing trend is real, but agencies aren’t getting kicked to the curb. Their role is simply evolving.“Agencies have been...
Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Brands like Uber, Ubisoft and Bayer have evolved their programmatic in-housing tactics in recent years – and all three outlined those...
Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a...