For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally...
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Sky has announced its exclusive broadcast rights to the Olympic Games. The agreement begins with the upcoming Milano-Cortina 2026 Winter...
Remember last quarter when PubMatic projected a $ 5 million revenue dip from a large DSP buyer having switched to...
The countdown is on: just two months to go until The Monkeys Aotearoa switches to become Droga5. As of 1...
The past year has seen increased exposure, dialogue and scrutiny over made-for-advertising (MFA) sites. Most recently, Adalytics exposed Forbes’ MFA...
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Hasbros And The Have-Nots Companies like Netflix,...
Twitter will reportedly hold off on its plan to offer verification checkmarks as part of its retooled, $ 7.99-per-month Twitter...
Meta CEO Mark Zuckerberg shared some updates on monetization opportunities for creators on Facebook and Instagram, highlighted by revealing that...
The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement...