Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, and Twitch at its upfront. Adweek Feed
upfront
Alan Moss, vice president, global advertising sales at Amazon, previews the company's upfront offering. Adweek Feed
John Halley, Paramount's president of advertising, shares insights on upfront talks. Adweek Feed
Global ads president Rita Ferro previews Disney's upfront offerings and its 2027 Big Game. Adweek Feed
Paramount has been utilizing more intimate upfront events since 2023. Adweek Feed
Hallmark looks to present all its offerings under a unified brand Adweek Feed
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told...
The E.W. Scripps Company has crossed the TV upfront finish line, and women's sports scored big. Brian Norris, the company's...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped...
Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or...