The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next...
Uses
People in marketing face mounting pressure to produce more content across an increasing number of advertising channels and formats. An...
Walmart partnered with beauty and fashion technology company Perfect Corp. to allow shoppers to try on makeup and beauty products...
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The...
Mobile developer Niantic revealed its Rewarded AR Ads format at the Cannes Lions International Festival of Creativity in June. Now,...
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven...
The CDC's "Wild to Mild" campaign targets pregnant people and parents with the message that flu vaccines can "tame" flu's...
QR codes are typically an entirely functional way to direct mobile users to digital content, but Coca-Cola has put an...
For roughly three decades, IBM has spent its late summer with clients in Flushing Meadows, taking in U.S. Open tennis...
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the...