German skin care company Beiersdorf, whose brands include Nivea and Eucerin, wanted to know why certain creative assets performed better...
Uses
Supply-side platforms are under intense pressure to prove unique value or hit the chopping block. And Magnite is using connected...
Launching last year, Spark’s S.N.T.A. is back and taking the guesswork out of Christmas shopping for even the most hard-to-buy-for...
AUCKLAND, Today: NZME has elaborated on the group’s use of creative/media/PR agencies. M+AD had requested this information following yet another...
Cadbury is using its Chocolate Fingers cookie brand to encourage Brits to learn sign language, so the deaf community can...
Britain's lighthouses might not be an obvious inspiration for a creative initiative, but Hendrick's Gin has enlisted three to be...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
Gender-based violence is an international problem and it's one that tends to worsen during public crises. The difficulties that many...
To kick off Black History Month, Lamar Advertising will honor some of the best and the brightest Black Americans who...
ViacomCBS has put a premium on tightening its bond with fans with its wide catalog of shows and films across...