May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Pictures Uses Augmented Reality to Promote The Flash

Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.’s AR-try on application, YouCam Makeup, to access this sponsored content. The Flash AR lens will place the superhero’s red mask on the user’s face through…
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