TV measurement company VideoAmp is bringing on Tony Fagan, a former Google VP of ads data science and engineering, as...
VideoAmp
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opening The Books Amazon is acquiescing to an audit...
TV measurement company VideoAmp has hired Jonathan Steuer, former chief research officer of Omnicom Media Group, to help bring audience-based...
Video tech startup VideoAmp is on a hiring spree, thanks to a $70 million cash infusion.The round, announced Wednesday, was...
Automation is coming to the upfronts, slowly but surely.What’s been the holdup? Healthy skepticism and reticence to change, more than...
TV and video planning and measurement is a fragmented mess. Buying and selling video inventory across platforms can create a...
Cross-screen startup VideoAmp said Thursday it has raised a $21.4 million Series B growth round led by Mediaocean, with support...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...