YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today,...
Viewership
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix...
More than 2.2 million people in New Zealand tuned in to watch the 2023 FIFA Women’s World Cup on both...
Tubi's ad load felt fair, considering it's free. But the ad podding could use a little more work. The post...
In 2021, 94 of the top 100 most-watched TV shows were sporting events. But increasingly, it's not just live sporting...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
This article is sponsored by Oracle Advertising. CTV is undoubtedly becoming a critical slice of the advertising pie. After months...
Roku saw viewership and active accounts decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from...