Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday’s Super Bowl matchup showcasing the Kansas City Chiefs’ overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Two-Year turn for NZ Fashion Week
Meta Brings AI to Reels, Matches Creators With Brands at NewFronts
Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships