Brand genericide is what happens when you treat trademarks as paperwork rather than a core part of the marketing strategy....
Swift
Years before Taylor Swift attended that first storied NFL game in Kansas City in 2023, female viewership of the game...
Rinaldi was stationed at the White House when the news broke. Adweek Feed
Krispy Kreme, Walmart, Panera, and more shared reactions online. Adweek Feed
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the...
WELLINGTON, Today: Indie agency Hemisphere, based in Te Whanganui-a-Tara Wellington and Tauranga Moana, has launched the campaign for the all-new...
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and...
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on...
A brand doesn't need to air an ad during Kansas City Chiefs game to make a huge impact; it just...
The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are...