Taylor Swift’s effect on the NFL has been an advertising Love Story, but the singer didn’t have much impact on Paramount’s record-setting Super Bowl 58 ad sales. Though the company hasn’t announced its sales total, ADWEEK has learned that Paramount has surpassed Fox’s ad sales revenue from last year of around $ 600 million for the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs