Walmart is officially even more connected to connected TV. Today, the retail giant closed its $ 2.3 billion deal for...
Vizio
Advertisers on Vizio can now buy ads to run when viewers hit pause, when the screen idles and on the...
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is,...
Hey Readers, I’m James Hercher, AdExchanger Senior Editor, and we’re coming in hot with this week’s edition of the Commerce...
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $ 2.3 billion. According...
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming...
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant...
Vizio reported flat revenue growth for Q4. And it's banking on its ads business – and the viewing data behind...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience...