Volkswagen of America CMO Rachael Zaluzec on cultural storytelling, AI, and the future of autonomous driving. Adweek Feed
Volkswagen
Most people associate U.S. automotive innovation and industry with Michigan—Detroit, or perhaps Dearborn, where Henry Ford built his colossal River...
Volkswagen New Zealand and DDB Aotearoa have launched their newest campaign, YourVW, as a love letter to VW drivers everywhere....
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended...
Volkswagen Group has promoted from within to fill the vacant global chief marketing officer (CMO) space at its eponymous brand,...
It's been a busy February for Volkswagen, which is fresh from airing a blockbuster Americana-inspired Super Bowl spot celebrating 75...
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York,...
DDB Aotearoa and Volkswagen have teamed up to launch a powerful campaign that taps into Kiwis’ emotions, bringing back memories...
Volkswagen (VW) Group finds itself in a competitive market in the automotive after-sales sector which includes servicing and parts. It's...
Mango Communications Aotearoa has been appointed as Volkswagen New Zealand’s PR agency. Mango will provide media relations, experiential and ambassador...