Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few...
Chicago Portfolio School (CPS), once an institution that steadily fed new talent to top agencies, has ceased operations after periods...
A relaxed, vulnerable, behind-the-scenes moment with an athlete or celebrity is one of the most coveted commodities of the digital...
Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
Sebastian Tomich, The Athletic’s chief commercial officer and a longtime fixture in the Times’ ad tech division, believes the Times...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapped For Cash Snap is beta testing an...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...