TikTok may be doubling down (again) on Shop; bots are scraping content they're banned from; and Walmart is allegedly selling...
Wants
Programmatic has become almost synonymous with opacity. Each platform has its own rules for running ad auctions, which means advertisers...
Ahead of the Winter Olympics, Airbnb is rolling out a campaign that puts athlete stories front and center. Adweek Feed
Traffic is down, but publisher content is still driving purchases. Partnerize's new attribution model lets publishers see what's working and...
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once...
Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and...
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the...
A sports-heavy week led to no title finishing above a billion viewing minutes. Adweek Feed
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads...
Ahead of the holiday season, Ikea wants Canadian shoppers to know that it’s the perfect place to buy practical gifts...