Lee Applbaum has spent his career marketing tequila at Patr?n, navigating the retail space at Target and more recently, embracing...
Wants
PepsiCo is preparing the international rollout of an in-house media optimization tool called ROI Engine, an initiative that has helped...
In the middle of a public health crisis, wedding season has effectively been put on hold. Children aren't rushing to...
In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Real Estate So what the heck does Walmart...
As if anyone needed an excuse to get out into the wilderness this summer, Airbnb has set its sights on...
Considering the events of 2020, it's no surprise that hygiene, health and cleanliness are top of mind for consumers. And...
Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits, and marketers...
StopPress is a fantastic beast. A true voyager in the seas of the marcomms industry. But now, this ship needs...
This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its...