Google used its NewFronts stage to unveil updates to DV360 that should make it easier for advertisers to manage campaigns...
Wants
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an...
Puma wants to be known as the "fastest" sports brand in the world, and it's hoping the Paris 2024 Summer...
TV inventory shrinks as supply paths proliferate. To help organize the chaos, video ad server Innovid launched a new supply-path...
A few years ago, the London tabloid Daily Mirror published the results of a study that found that 4 in...
Zefr is the latest company to name a chief AI officer. Jon Morra was promoted to the role in February...
Carter's, a heritage children's apparel brand, has named Mischief @ No Fixed Address its creative agency of record as it...
The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dwindling Organics There’s been a Big Bang-like expansion...