The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
Watch
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be...
Instagram's Shop tab allows users to browse and purchase products without leaving the Instagram application. Users can browse individual product...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Since the Diversity Tipping Point of 2020, the market has been flooded with funding commitments toward racial equity, pledges to...
Facebook began rolling out Facebook Reels in its flagship mobile application on iOS and Android in the U.S. Users may...
Facebook IQ shared its Topics to Watch for the second quarter of 2021, shining the spotlight on topics of rising...
The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2021 winners. Four campaigns received...
Sorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It's rich. If...
The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men's basketball seeking to stream...