“The Sell Sider” is a column written by the sell side of the digital media community. Before she was CEO...
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AI can help mitigate bias in advertising – but it’s still early days. On Wednesday, IBM Watson Advertising and the 4A’s...
After 15 years with Colenso BBDO, Angela Watson, has risen to the top to face the challenge of leading the...
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with...
Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is...