Weather Company And IBM Watson Top Exec Sheri Bachstein On The Nuances Of Building A Subscription Model

“The Sell Sider” is a column written by the sell side of the digital media community. Before she was CEO of The Weather Company and GM of IBM Watson Advertising, Sheri Bachstein was a field producer for a Weather Channel storm-tracking team. During her time chasing storms, she learned how reporting can save lives and… Continue reading »

The post Weather Company And IBM Watson Top Exec Sheri Bachstein On The Nuances Of Building A Subscription Model appeared first on AdExchanger.

AdExchanger