It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a...
‘Wicked’
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the...
How much is Wicked's marketing budget? That was the million-dollar question on social media last week when an unverified photo...
To no one's surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront...
Last year's NBCUniversal upfront was hindered by Hollywood strikes and former ad sales chief Linda Yaccarino leaving for Twitter/X days...