To no one’s surprise, NBCU ad sales chief Mark Marshall enjoys having more than 72 hours to plan an upfront event. In 2023, NBCUniversal’s upfront week presentation faced obstacles, including former ad sales chief Linda Yaccarino leaving the company for Twitter/X days before the event and Hollywood strikes keeping entertainment talent away. That resulted in…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs