Most performance marketers’ experience with connected TV starts with sticker shock and ends with broken promises. It wasn’t supposed to...
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Samooha has its head in (and eye on) the clouds. Over the past two weeks, the data collaboration startup announced...
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP,...
Flywheel Digital, a digital commerce company for enterprise brands, released a feature that gives brands a clearer view of their...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another....
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of...
Last month at Adweek's Social Media Week event, we caught up with creators and brand executives to discuss the elements...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
In the wake of a troubling period for digital currencies, OKX--the second largest crypto exchange by trading volume--has one-upped a...