Better Safe Than Sorry Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create...
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AUCKLAND, Thursday: OMD New Zealand and eight clients have partnered with global attention measurement leader, Amplified Intelligence, to conduct a...
Paramount, which is part of a new joint industry committee to devise a cross-platform TV measurement standard by 2024, held...
The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent...
It's no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand...
Snap Inc. teamed up with fitness tracking application Strava on the Strava Activity Lens, an augmented reality experience that enables...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a...
Adidas, known for bridging the gap between style and sport, has announced an incredible partnership with Soul Cap. The mission...
Eric WarburtonSVP of Technical Account Management and Platform Partnership Success“Data-Driven Thinking” is written by members of the media community and...
When tracing the origins of her interest in advertising for Adweek, Tracey Chan recalls a childhood memory that ultimately led...