May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot

It’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…
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