Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media

AdExchanger |

Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO of 11 years, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes &Continue reading »

The post Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media appeared first on AdExchanger.

Read more

Martin Sorrell Fights Against The Rise Of Short Term-Thinking

AdExchanger |

WPP’s stock is down. And the company’s longstanding chief, Martin Sorrell, isn’t sure if the holding company can do anything about the factors putting pressure on its business. “I don’t know whether anything is within our control or not,” Sorrell said. “Some people say it’s the rise of the digital giants. No. Some people sayContinue reading »

The post Martin Sorrell Fights Against The Rise Of Short Term-Thinking appeared first on AdExchanger.

Read more

Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

AdExchanger |

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said.Continue reading »

The post Dmexco: Jack Dorsey On Twitter’s Ability To Make Money appeared first on AdExchanger.

Read more

Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook

AdExchanger |

WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on Wednesday as clients, particularly CPGs, squeeze their marketing budgets. WPP pegged 2017 growth at 3% at the beginning of the year and reduced it to 2% in Q1. “The key factors here were the trifectaContinue reading »

The post Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook appeared first on AdExchanger.

Read more

Three Challenges Agencies Face While Orchestrating Creative Messaging

AdExchanger |

Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But they’re still trying to pin down how to send the right message. “You want the media to recognize where they were, but you also want to recognize where they were in the conversation,” said ZimmContinue reading »

The post Three Challenges Agencies Face While Orchestrating Creative Messaging appeared first on AdExchanger.

Read more

Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies

AdExchanger |

It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology. Since its inception, the organization has rolled out a data repository containing insights tied to known consumer IDs and now agencies across GroupM and WPP are “building it into the fabric of their networks,” said mPlatform CEO BrianContinue reading »

The post Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies appeared first on AdExchanger.

Read more

AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform

AdExchanger |

Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupMContinue reading »

The post AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform appeared first on AdExchanger.

Read more

Move Fast And Break Things: Holding Company Shape Shifts Of 2016

AdExchanger |

For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around data and digital. But they also engaged in strategies at odds with best practices and client interests. Faced with shrinking margins and rising technology costs, holding companies found new ways to eke revenue – methodsContinue reading »

The post Move Fast And Break Things: Holding Company Shape Shifts Of 2016 appeared first on AdExchanger.

Read more