Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz

AdExchanger |

Agencies are dying? Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he will step down from his full-time role to become a part-time adviser for the company. But even if agencies aren’t having a near-death experience, they should behave like they are, Norman said: “If youContinue reading »

The post Rob Norman Shares His Industry Outlook After 30 Years In The Media Biz appeared first on AdExchanger.

Read more

WPP Spent More Than $7 Billion On Google And Facebook This Year

AdExchanger |

 WPP, which reduced its full-year forecast Tuesday following a disappointing Q3, said it had invested mre than $7 billion on Google and Facebook this year as the No. 1 and No. 3 destinations for its clients’ media spend. NewsCorp., Twenty-First Century Fox, Sky and Foxtel all tied as the second-largest destinations for client spend. ByContinue reading »

The post WPP Spent More Than $7 Billion On Google And Facebook This Year appeared first on AdExchanger.

Read more

How Four Agency Holding Companies Are Upping Their Consulting Skills

AdExchanger |

One of the many pressures facing holding companies is increased competition from management and IT consultancies like Accenture, Deloitte, IBM and PricewaterhouseCoopers. While consulting firms may not be their biggest threat today, tomorrow could be another story. Holding companies tend to work from the bottom up, focusing on marketing initiatives like creative or media strategyContinue reading »

The post How Four Agency Holding Companies Are Upping Their Consulting Skills appeared first on AdExchanger.

Read more

Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media

AdExchanger |

Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO of 11 years, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes &Continue reading »

The post Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media appeared first on AdExchanger.

Read more

Martin Sorrell Fights Against The Rise Of Short Term-Thinking

AdExchanger |

WPP’s stock is down. And the company’s longstanding chief, Martin Sorrell, isn’t sure if the holding company can do anything about the factors putting pressure on its business. “I don’t know whether anything is within our control or not,” Sorrell said. “Some people say it’s the rise of the digital giants. No. Some people sayContinue reading »

The post Martin Sorrell Fights Against The Rise Of Short Term-Thinking appeared first on AdExchanger.

Read more

Dmexco: Jack Dorsey On Twitter’s Ability To Make Money

AdExchanger |

WPP CEO Martin Sorrell called out Twitter’s revenue potential – along with the social platform’s positioning amid Google and Facebook’s ad dominance – in an interview with Twitter CEO Jack Dorsey onstage at Dmexco in Germany on Wednesday. “Twitter does not seem to have achieved the prominence Twitter [and the industry] would want,” Sorrell said.Continue reading »

The post Dmexco: Jack Dorsey On Twitter’s Ability To Make Money appeared first on AdExchanger.

Read more

Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook

AdExchanger |

WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on Wednesday as clients, particularly CPGs, squeeze their marketing budgets. WPP pegged 2017 growth at 3% at the beginning of the year and reduced it to 2% in Q1. “The key factors here were the trifectaContinue reading »

The post Squeezed by Zero-Based Budgeters, WPP Cuts Growth Outlook appeared first on AdExchanger.

Read more

Three Challenges Agencies Face While Orchestrating Creative Messaging

AdExchanger |

Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But they’re still trying to pin down how to send the right message. “You want the media to recognize where they were, but you also want to recognize where they were in the conversation,” said ZimmContinue reading »

The post Three Challenges Agencies Face While Orchestrating Creative Messaging appeared first on AdExchanger.

Read more

Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies

AdExchanger |

It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology. Since its inception, the organization has rolled out a data repository containing insights tied to known consumer IDs and now agencies across GroupM and WPP are “building it into the fabric of their networks,” said mPlatform CEO BrianContinue reading »

The post Six Months In, mPlatform Begins To Manifest Across GroupM’s Agencies appeared first on AdExchanger.

Read more

AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform

AdExchanger |

Brian Lesser, CEO of GroupM North America, will leave the company for a role at AT&T, the WPP-owned media buying giant announced on Friday. “Brian has been a key contributor to 24/7, Xaxis and most recently GroupM, and we are sorry to see him go, but wish him every success in his new role,” GroupMContinue reading »

The post AT&T Taps GroupM North America CEO Brian Lesser To Build A Video And TV Ad Platform appeared first on AdExchanger.

Read more