No other holding company has had its CEO as ingrained as WPP.Now WPP must keep its massive organization, with so...
WPP
WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he...
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds...
Despite a slight uptick in CPG volumes in Q4 2017, WPP CEO Martin Sorrell still predicts cyclical budget cutting from...
As the first homegrown WPP agency, GroupM’s Mindshare has always had an entrepreneurial spirit.“We were born in Asia when Madison...
Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on...
While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear...
When Wavemaker, the agency born from GroupM’s joining of MEC and Maxus, hired former Publicis exec Oleg Korenfeld last month,...
WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...