In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
WPP’s
Christian Juhl outlined a five-year plan when he became GroupM's CEO in 2019, and consolidation was part of it. Last...
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs...