Incoming WPP CEO Cindy Rose delivered her first message to staff, expressing gratitude, acknowledging challenges ahead and inviting employees to...
WPP’s
Costs And Clicks People are clicking on fewer and fewer Google Search ads, reports Search Engine Roundtable. Alphabet CEO Sundar...
In 2021, Coca-Cola handed WPP its $ 4 billion ad account. At the time, it gave new bespoke agency Open...
Christian Juhl outlined a five-year plan when he became GroupM's CEO in 2019, and consolidation was part of it. Last...
Mark Read first walked the hallways of WPP, a then nascent holding company, in the late 1980s when he was...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs...