As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental...
Wrong
OMD Worldwide Chief Media Officer Ben Hovaness, thinks the advertising world might be thinking about the open internet wrong way,...
The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption...
Marketers may have been relieved to hear Google finally changed its mind on deprecating third-party cookies, but Tom Acheson-Gray, Head...
As a child of the '80s and a proud member of the LGBTQ+ community, every June I get a bit...
AUCKLAND, Today: Everyone loves dogs, but it seems folks are on the hunt for a pet that’s more low-maintenance –...
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why?...
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of...
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic...
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And...