GroupM-owned digital media brand Xaxis has promoted Silvia Sparry to global chief operating officer (COO), a newly created title aimed...
Xaxis
Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas...
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic.“When Xaxis was started it was very...
Xaxis technology and partnerships director Nishant Desai will speak at AdExchanger’s upcoming Programmatic IO San Francisco conference on April 29-30, 2019. Agencies...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clear Your Desk The buy-side push for ad tech...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO...
Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through...
For the big six holding companies, 2016 was a year of acquisitions, restructures, reviews and leadership shakeups, centering expertise around...