Even if the TV is turned off, commercials might still play on ad-supported streaming services, wasting brands about $ 1...
Year
In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on...
Programmatic advertising has firmly planted itself at the centre of the digital advertising ecosystem. So what trends will shape it...
Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and...
This year's NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports....
The most effective advertising for the last year comes from brands such as Samsung, eBay, Mitre 10 and Johnnie Walker,...
The Out of Home Media Association Aotearoa (OOHMAA) has reported a solid start to 2022, with quarterly revenue performance up...
Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing...
Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with...
Investment in British television advertising reached record levels in 2021 at $ 7.16 billion (5.46 billion pounds), an increase of...