Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share...
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FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of...
Pixability, a platform that originated as a tool for identifying high-performing YouTube channels, is putting its money where its mouth...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300...
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience...
Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering.Beyond reaching people...
Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president.Byrne, the former president of ad sales...
Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business.It...
Advertisers want measurement that assesses video brand safety.And the latest beneficiary of that need is OpenSlate, a video analytics company...