AUCKLAND, Friday: Investment guru Forsyth Barr has appointed downtown indie shop Together as its new media agency, covering strategy, data,...
Zenith
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...
Ad tech companies grew roughly five times faster than the digital advertising market from 2010 to 2016, according to an...
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits.That’s the insight from global...
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021,...
Programmatic trading is coming to traditional channels such as TV, radio and OOH sooner than you might think, according to...
The two-year-old TV startup Adcuratio is rolling out a platform in Q1 2018 that lets marketers dynamically swap and insert...