Kargo added 92 employees in 2016, for a total of 250. From 2011 to 2016, it’s grown at a rate of 100% a year.
Chandler joins from Rubicon Project, where he served as head of revenue for its buyer cloud and then SVP of global technology projects. He was one of more than a dozen Rubicon execs to have departed the company in recent months. Before that, he logged time at mobile companies Jumptap and Millennial Media.
“Five years ago, if you said you were doing mobile, you were running ads in a few places and doing mobile app installs. Brand advertising had not made a dent yet,” Chandler said.
Kargo has been bringing in those shy brand marketers by “handling the heavy lifting in mobile.” Advertisers can buy media through Kargo using mobile-friendly creative formats that they design or that Kargo designs.
As Kargo grows, it’s expanding beyond direct buys. It added support for programmatic this yea, as well as a self-serve buying interface. And advertisers can design mobile ads themselves using a software platform that Kargo developed.
“I will be making sure we have an appropriate share of the dollars flowing into mobile and that we are receiving those investments the way agencies want to transact, whether it’s a via a DSP, agency, trading desk or a member of our team,” Chandler said.
This post was syndicated from Ad Exchanger.