The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
Month: December 2017
In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017...
MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey.The makeup brand buys out-of-home (OOH) inventory...