Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio...
Year: 2017
Platforms, which are highly scalable and rely on others' content, were supposed to have it easier than publishers. But on Wednesday,...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. TV Friends Sinclair Broadcasting Group, which operates more TV stations than...
GroupM exec John Montgomery has been to CES for nearly a decade, but this is his first year attending as...
Jim Butler, president of the Dentsu Aegis digital agency Isobar US, is ready to hit the CES showroom floor even...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Publishers like Bloomberg and The Washington Post have raced to roll out non-intrusive ad formats priced on attention and engagement...
This is the tenth installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...