The Media Rating Council is officially down with OTT.On Friday, the group released an updated version of its Digital Video...
Month: June 2018
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Starting with Detroit in mid-June, Chase Business will send a branded “BizMobile” van across the country to give advice to...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Consent Mismanagement Publishers have wildly divergent approaches to consent management,...
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections,...
Gartner research Vice President Marty Kihn has gone to the agency world to take an unspecified role at Dentsu Aegis...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential.The rise of voice...