Vista Equity Partners’ plan to buy a majority stake in Integral Ad Science – valuing the company at $820 million,...
Month: June 2018
Ads.txt is headed to the app ecosystem. What form will it take? That’s still shaking out.The IAB Tech Lab released...
Facebook is hopping into in-app header bidding.Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
As eyeballs shift away from linear TV, networks are experimenting with new ad formats, targeting and measurement tactics to keep...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Justifying $22B The Wall Street Journal does a post-mortem...
Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” examines an ad industry in...
In late April, Google said it would limit the portability of the DoubleClick ID outside of its ad server DoubleClick...
Even if Google registers its entire product stack with the IAB Europe Transparency and Consent Framework (TCF), there will still...